Kevad Belle

I'm Belle, the founder of Not Your Average, a coffee aficionado and health enthusiast dedicated to making wellness both simple and delicious for everyone.

My journey into the world of coffee began at 14 years old, during a memorable road trip through the Rockies with my uncle and aunt. As we listened to health podcasts, it dawned on me how much potential we have to improve our longevity through daily habits. Despite the flood of diet plans and products on the market, I noticed people's health wasn't improving and I knew I had to take action.

Fast forward through experiments like a healthy school buffet and a superfood café pop-up, the breakthrough came in 2019, while pondering a a seemingly simple question: How can healthy choices be both simple and effective? After downing my fourth cup of coffee, it hit me: why not infuse coffee with all the essential vitamins and minerals we need? And thus, Not Your Average was born.

Delving deep into the coffee world, it dawned on me that there was more to a great cup of coffee than just flavor. From farming practices to processing, there seemed to be compromises at every turn. One major discovery? Mould and mycotoxins. Shockingly, over half of the commercial coffees on shelves contain both, potentially causing jitters, anxiety and headaches many of us experience.

Over the past 5 years, my team and I have poured our hearts into researching, experimenting and perfecting the ultimate solution: delicious Peruvian coffee infused with superfoods! Why settle for less when we can enjoy our favorite brew knowing it's both healthy and ethically produced? And guess what? We don't compromise on taste either!

I'm immensely grateful for the opportunity to do this work, surrounded by a community of like-minded health enthusiasts, and I'm constantly learning and growing. Thank you for joining me on this journey!

Kevad Belle

I'm Kevad, the founder of Not Your Average, a coffee aficionado and health enthusiast dedicated to making wellness both simple and delicious for everyone.

My journey into the world of coffee began at 14 years old, during a memorable road trip through the Rockies with my uncle and aunt. As we listened to health podcasts, it dawned on me how much potential we have to improve our longevity through daily habits. Despite the flood of diet plans and products on the market, I noticed people's health wasn't improving and I knew I had to take action.

Fast forward through experiments like a healthy school buffet and a superfood café pop-up, the breakthrough came in 2019, while pondering a a seemingly simple question: How can healthy choices be both simple and effective? After downing my fourth cup of coffee, it hit me: why not infuse coffee with all the essential vitamins and minerals we need? And thus, Not Your Average was born.

Delving deep into the coffee world, it dawned on me that there was more to a great cup of coffee than just flavor. From farming practices to processing, there seemed to be compromises at every turn. One major discovery? Mould and mycotoxins. Shockingly, over half of the commercial coffees on shelves contain both, potentially causing jitters, anxiety, and headaches many of us experience.

Over the past 5 years, my team and I have poured our hearts into researching, experimenting, and perfecting the ultimate solution: delicious Peruvian coffee infused with superfoods! Why settle for less when we can enjoy our favorite brew knowing it's both healthy and ethically produced? And guess what? We don't compromise on taste either!

I'm immensely grateful for the opportunity to do this work, surrounded by a community of like-minded health enthusiasts, and I'm constantly learning and growing. Thank you for joining me on this journey!